The Digital Marketing Consultancy that Helps Local Plumbing & HVAC Businesses Generate Lucrative Leads…

Because we tailor our solutions to the individual needs of each client, pricing can vary dramatically. That said, here is some basic pricing guidance:

• Initial Discovery: We learn about you, your business, your vision, and your challenges. Free.
• Initial Diagnostics: Basic SEO audits and competitive analysis start at $300.
• Full consultative engagement: May include (but not limited to) in-depth local SEO audits and keyword research, competitive analysis, content marketing brainstorming , brand positioning guidance, marketing analytics set-up and tracking, and comprehensive digital marketing strategy development. Starts at $1200. One-off consultative sessions start at $150 per session (these one-off engagements usually happen AFTER a full consultative engagement, if necessary).
• Implementation: May include (but not limited to) website design (or redesign), on-page optimization, whitehat backlink building, outreach campaigns, local citation building, review management, call-tracking set-up & reporting, PPC campaign optimization, and branding. Starts at $4000. In the rare event we take on smaller project work, prices start at $2,000.

For the record, we often show appreciation to long-term clients by providing certain services or consultative engagements for free or at a reduced cost.

This depends on a number of factors. They include (but are not limited to):

• Your annual marketing budget.
• The implementation of our marketing strategies. Are we implementing them, or are you shopping it out to a more conventional agency?
• Your current marketing endeavors.
• The length of our engagement/relationship.
• Your willingness to listen to our guidance.
• Your willingness to take action.
• The size of your local market.

Through our guidance and calculated execution, many clients will see annual gross profits increase 30% or more over the course of a year. Additionally, some clients will benefit from dramatic reductions in advertising/marketing expenditure by allowing us to optimize (or eliminate) their paid adverting campaigns. Others can save thousands of dollars/year by consulting us before investing in ineffective or overpriced marketing activities. Beyond money, we also help clients save time and sanity by addressing inefficient business processes.

Sadly, a small minority of clients will end engagements with us without seeing any return on investment or cost-savings. This is just the reality of the business; we can’t force people to take action or heed our advice. Furthermore, we cannot force clients to allow us to take control in situations where our expertise is needed the most.

No. We may in the future, but as of right now, it’s not something we can properly manage. Why?

1. We don’t want our clients (past or present) getting inundated with phone calls from interested prospects. When clients sign on to work with us, they do not agree to answer dozens of questions from strangers. It’s simply not fair to our past or present clients.
2. Bias. Every business owner is different and uses different metrics to gauge our performance and compatibility. We’d rather potential clients use our initial discovery process, phone Q&As, and diagnostic deliverables as proof of our expertise and fit.

We’re in the process of compiling 3 case studies right now. As soon as they’re complete, we will display them on our website or by request.

Yes. 100%. We guarantee all sensitive client information is – and will always be – confidential unless we’re given express permission to disclose it. Sensitive information includes, but is not limited to:

• The identity of a business and/or business owner and their relationship with us (past or present).
• Business-related financial records or information.
• Analytics data collected from client websites and marketing campaigns.

While we can’t speak to your criteria, we can describe some traits of successful clients who work really well with us. They are as follows:

1. Realistic expectations. They understand that a bountiful ROI from any marketing campaign will take time, work, and experimentation to come to fruition.
2. They listen, take notes, and deeply explore our suggestions and guidance, even if they ultimately disagree with some of our conclusions.
3. They look at marketing as a long-term investment in their business. Our clients aren’t buying dishwashers; they’re investing in future value-creation.
4. They take serious pride in their work and business.
5. They aren’t scared of change; they let go of inefficient business practices and faulty assumptions in favor of meeting long-term business goals.
6. They know they deserve more for their expertise and quality of work, and aren’t afraid to price and market themselves accordingly; they have a healthy relationship with money.

1. Refunds: The nature of our work is such that issuing refunds isn’t really a possibility in most cases. The only exception is if we make a big mistake in the execution of a marketing deliverable and cannot fix the problem in a timely manner.
2. Money back guarantees: On rare occasions, we do offer money back guarantees before beginning a full engagement with a client.

All of our proposed strategies and pricing are discussed with the client over phone. We will frequently email supporting documents DURING these conversations, but it’s our policy that proposals are not to be sent out to people or organizations without an accompanying conversation.

1. Friendly, but direct.
2. Consultative: We listen more than we talk. However, when it comes to sharing ideas, strategies and recommendations, we’re fully engaged and enthusiastic.
3. Focused: We only focus on activities that have a high probability of resulting in success for our  clients.
4. Process-oriented: Even though we tailor our service to each individual client, we operate within a predicable, consistent framework that works for most businesses within the home service niche. This is how we are able to achieve consistent outcomes.
5. Honest. If we can’t reliably do something (i.e. it falls outside of our realm of expertise), we’ll let you know. If you want something we don’t think you actually need, we’ll let you know.